There are several promotional tools available online for musicians. Marketing is crucial if you want to succeed in the business. Use these examples of great marketing to let everyone know about your next show or release.
Use Social Media
There are plenty of social media websites dedicated to music or are frequented by musicians. MySpace is a great example. While it is important to create a social media presence everywhere, you need to choose which sites you frequently update. One method is to choose where your fans are, rather than where your fellow musicians are. Create a Facebook, Twitter, or Linked-In account so you can easily connect with people who already support you.
One example is Amanda Palmer of The Dresden Dolls, who regularly uses Twitter as a direct line of communication to her fans. She is a great example of how fans can influence a musician and be engaging. She will frequently ask for input and chat with her fans, treating them as if they are her close friends. This has not only helped her market the band, it has influenced how her fans see her, making them more loyal listeners.
Content marketing is usually seen as a method for bloggers to get traffic to a website, and few seem to utilize it in the music business. Having a blog helps you build a brand, in this case your music, and keeps you fresh in people’s mind. Even bands that do not play live or have few releases each year should start a blog. This will keep your fans happy and help you get a great following of people who are already interested in what you have to say. Use regular search engine optimization tactics as you would with any other site to keep the traffic up all the time.
Radiohead is well-known for their great website, which keeps fans informed on upcoming shows and allows them to interact. The band, which always had a following, became even more popular when they started using SEO techniques and content marketing to their advantage. They now have a popular community that is dedicated just to hearing their latest information. This has helped them remain fresh as a band and keeps their fans in the loop. Click also this link No BS Best Electronic Cigarette for ideas in doing content marketing. You will see how they market the e-cigarettes effectively .
Offer Digital Distribution
CDs are quickly becoming a way of the past. As more and more people start to get there music online, it is important for musicians to be digital. This means putting your music on sources like iTunes, but it also means marketing your digital music. Offer samples on your blog or social media profile. Include links to direct downloads everywhere you go online. If you can, offer one or two full songs free on your website, and then encourage people to visit your iTunes page. There are plenty of great opportunities that open up when you start digitally distributing your music.
Several bands wouldn’t even exist if it weren’t for the money to be made in digital distribution. One example is Your Favorite Martian, which had the most frequented music YouTube page and sold over one million digital songs. The cartoon band released its hits simultaneously on YouTube and iTunes, so fans could immediately hear the music and download using a convenient method the fans felt comfortable with.